The Marketing and Agri-work Related Learning Directorate informs internal and external stakeholders about the institution’s diverse offerings while promoting sustainability to build stakeholder confidence and enhance brand identity. This is accomplished through developing targeted marketing strategies, focused campaigns, events, and outreach efforts, as well as social media, email marketing, and the university's website to connect with potential students, partners, donors and sponsors. Additionally, engaging with alumni helps build relationships that can result in referrals, donations, and networking opportunities for current students. The Directorate also oversees agricultural work-related learning, including practical training and industrial attachment assessments, to ensure graduates are well-equipped with both theoretical knowledge and practical skills. The Directorate operates on a service philosophy that keeps stakeholders well-informed and updated about MUAST's activities and achievements within the broader context of the university's mandate as an institution of agricultural sciences and technology.