Introduction

Welcome to the Department of Marketing! We are excited to have you join our league of marketers comprising of individuals with a keen interest in harnessing emerging technologies to offer effective solutions and strategies in the world of marketing

Overview

The Department of Marketing, housed under the Faculty of Agribusiness and Entrepreneurship (FAE) is currently offering a four-year undergraduate degree program, the BSc (Hons) in Digital Marketing. The curriculum has an interdisciplinary focus that seamlessly combines theoretical and practical learning.

Our department comprises of a committed and highly experienced team of academics and industry experts who are passionate about shaping students into industry-relevant human capital for the digital world. We believe our teaching methods and the learning experiences we offer will unlock student potential, equipping students with necessary skills and knowledge to enable them to become significant contributors to the betterment of organizations and the corporate environment. Upon completion of our BSc (Hons) in Digital Marketing, we guarantee that graduates will be fully-fledged to leverage digital marketing tools to design and deliver exceptional digital marketing solutions, through presenting and implementing robust, unique and industry-specific digital marketing strategies capable of captivating the hearts and minds of target audiences while meeting their wants and needs within digital spaces.

Mission:

Driven to deliver an exciting learning environment comprising of students, researchers and marketing practitioners, stimulating customized, innovative and sustainable marketing solutions for volatile, uncertain, complex and ambiguous (vuca) contemporary business environments.

Vision:

To be an academic excellence center for industry-relevant marketing scholars and professionals.

6 reasons to study Digital Marketing with us?

• A curriculum that enables students to design, deliver and evaluate end-to-end strategies and campaigns for both local, regional and international markets
• Flexible study routes by offering full-time and weekend classes.
• Collaboration with fellow students in the same field from various comparable institutions
• Exceptional industry connections through our experienced teaching staf
• Multiple career options upon study completion, inclusive of setting up your own agency, in-house or selfemployment
• Support as you set up your innovative and progressive ideas and business through our Innovation Hub.