The MUAST Weekly

BRAND STORYTELLING: FUNCTION OF ORGANISATIONS IN THE IMPRESSION MANAGEMENT MANOEUVRES
Mr Brighton Nyangadza, a full time Digital Marketing Lecturer at Marondera University of Agricultural Sciences and Technology (MUAST) and a member of Marketers Association of Zimbabwe (MAZ) has reflected a new channel for marketing through his article that was published in Financial Gazette edition of December 24-January 21, 2021.
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