Marondera University of Agricultural Sciences and Technology is a young, modern and upcoming institution that was established by the Act of Parliament in 2015. By virtue of its newness on the Zimbabwe higher education arena, it becomes imperative that the University is made visible through strategic marketing initiatives. The Marketing, Public and International Relations (MPIR) Directorate, therefore, aims to increase the visibility of Marondera University of Agricultural Sciences and Technology (MUAST). External visibility is the key to the establishment of a premier MUAST brand. The MPIR is also mandated to lead marketing and information dissemination initiatives about MUAST’s academic programmes, research output, student life, community social investment activities, infrastructure developments and accomplishments through various communication channels. The department’s other strategic thrust is to strengthen the Institution’s reputation and align its marketing and communications efforts locally, regionally and internationally. Success in these efforts will build enthusiasm and morale within the University community and ensure that it achieves its student recruitment, retention and fundraising objectives. The department endeavours to implement strategies that will create a unified image, centered on the overarching MUAST brand. In an effort to ensure a solid corporate culture anchored on the University’s vision and mission, the department also supports academic and non-academic marketing, public and international relations initiatives.
To use professional marketing, public and International relations strategies to position Marondera University of Agricultural Sciences and Technology as a global centre of excellence in the provision of technology-driven sustainable green agricultural solutions.
1. Develop effective internal and external communication systems that will be operationalised in disseminating information on the University to all stakeholders
2. Publicise the University across all media platforms.
3. Raise positive awareness of the MUAST brand locally, regionally and internationally.
4. Increase the number of applicants to all MUAST degree programmes.
5. Build affinity for MUAST among stakeholders and increase participation in the activities of the University through sponsorship, volunteering and event attendance.
6. Support strategic marketing communication and outreach initiatives.
1. Current Students
2. Current Parents
3. Prospective students
4. Prospective parents
7. Faculty and Staff
8. Media and Influencers
10. Civic society
We thrive on:
Distinctiveness – Our distinct brand is centred on our unique and highly specialized mandate of agricultural science and technology and entrepreneurship.
Our people – Our destiny is in the hands of our stakeholders and our potential to harness the power of our stakeholders. All our stakeholders are core to our survival as MUAST.
Reputation – The reputation of MUAST is intrinsically linked with the city of Marondera and to the nation that relies on agriculture. Our mandate presents us with diverse opportunities locally and internationally. Locally we are the first university whose mandate is agriculture. Internationally, our country is recognized and respected for its agrarian contribution.